Error: traffic up, leads flat
You rank for informational terms, but not for the searches buyers make when they are ready to talk.
) get found · seo
SEO Services That Bring Buyers, Not Just Traffic
A full-service SEO agency for growing and enterprise companies. We fix the technical foundation, publish content your buyers search for and make your brand visible in Google and AI answers — then report on leads and revenue, not vanity rankings.
// overview
What SEO services include
SEO services make your website easier to find, understand and choose in search. A complete SEO service covers technical SEO, keyword and competitor research, on-page optimization, content, link building and reporting — and today, visibility in AI answers from Google AI Overviews, ChatGPT and Perplexity.
Most companies do not need more traffic. They need the right visitors: people searching for the service or product they sell, at the moment they are ready to compare options.
Our SEO work starts from that buyer intent and ends with a report that shows leads, pipeline and revenue from organic search.
// sound familiar?
Signs your SEO is not working
Common problems we find when companies come to us.
Warning: competitors own page one
The same few competitors appear for your most valuable keywords and in Google’s map results.
Error: missing from AI answers
ChatGPT, Perplexity and AI Overviews recommend other brands when buyers ask about your category.
Warning: technical debt
Slow pages, crawl errors and duplicate content quietly hold back every page on the site.
Error: content with no plan
Blog posts get published, but they do not target buyer keywords or link to your service pages.
Warning: reports you cannot use
Monthly reports list rankings and traffic, but nobody can say what SEO has done for revenue.
// what's included
Our SEO services
Everything a growing company needs from an SEO agency, run by one team.
SEO Audit & Strategy
A full audit and a prioritised plan tied to the keywords your buyers use. See SEO audit services.
Technical SEO
Crawling, indexing, site speed, Core Web Vitals and structured data. See technical SEO.
Keyword & Competitor Research
High-intent and high-value keywords, plus the gaps your competitors leave open.
On-Page SEO
Titles, headings, internal links and page content written for buyers and search engines.
Content Marketing
Topic clusters, service pages and articles that answer real buyer questions. See content marketing.
Link Building & Digital PR
Earned links and mentions from relevant, trusted sites — no link schemes.
Local SEO
Google Business Profile, citations and location pages. See local SEO.
AI Search Optimization
Visibility in AI Overviews, ChatGPT and Perplexity. See generative engine optimization.
// free · no obligation
Get a free SEO review of your website
Send us your website. We will review your technical health, keyword gaps and AI search visibility against your top competitors, and send back the first three things to fix.
// process
Our SEO process
Five stages, repeated every quarter, so the work keeps compounding.
Start with a Free Review →01Audit & research
Technical audit, keyword research and competitor analysis to find where the opportunity is.
→ audit + keyword map
02Strategy & roadmap
A prioritised plan that puts high-intent pages and quick technical wins first.
→ 90-day roadmap
03Fix the foundation
Technical fixes, site structure, internal links and schema markup.
→ technical fixes shipped
04Content & authority
New and improved pages, topic clusters and earned links.
→ pages + links live
05Measure & improve
Reporting on rankings, AI visibility, leads and revenue, then the next quarter’s plan.
→ monthly report
// how we measure
SEO results we report on
We agree these measures with you at the start and report on them in plain language.
01
// organic leads
02
// non-branded keyword visibility
03
// organic revenue
// a typical challenge
Growing company with steady traffic but few organic leads.
// how we approach it
Buyer-intent keyword map, service page rebuild, technical fixes and topic clusters.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who our SEO services are for
Companies where one new client or order is worth real money.
SaaS & Software
Product-led and sales-led software companies. See SaaS SEO.
Ecommerce Brands
Online stores that need category and product pages to rank. See ecommerce SEO.
Enterprise & Multi-Site
Large websites with many teams and markets. See enterprise SEO.
Professional Services
Firms that sell high-value services and win clients through trust.
Tools we work with
- Google Search Console
- Google Analytics 4
- Semrush
- Ahrefs
- Screaming Frog
- DataForSEO
- Looker Studio
- Schema.org
// platforms
Specialist SEO services
The same SEO team, with a dedicated approach for each kind of business.
01 / ecommerce
Ecommerce SEO
Category, product and faceted navigation SEO for Shopify, WooCommerce and headless stores.
- Category pages
- Product schema
- Shopify SEO
02 / saas
SaaS SEO
Keyword strategy, comparison pages and content that fill the pipeline for software companies.
- Bottom-funnel
- Comparisons
- Integrations
03 / enterprise
Enterprise SEO
SEO for large and multi-site websites, with governance across teams and markets.
- Large sites
- International
- Governance
04 / toronto
SEO in Toronto
A Toronto SEO company with a local team you can meet in person.
- Local team
- GTA
- In person
// compare
How to choose an SEO agency
How Tech Pumpkin compares with the usual options.
| Feature | tech pumpkin | Typical SEO agency | Freelancer |
|---|---|---|---|
| Technical fixes done in-house | ✓ Our developers ship them | Recommendations only | Varies |
| Buyer-intent keyword focus | ✓ Leads and revenue | Traffic and rankings | Varies |
| AI search visibility | ✓ Included | Add-on | Rare |
| Content and links | ✓ One team | ✓ | Limited capacity |
| Reporting | ✓ Leads, pipeline, revenue | Rankings and traffic | Basic |
| Contracts | ✓ Clear scope, no lock-in [confirm terms] | Long minimum terms | ✓ Flexible |
// go deeper
SEO explained: a guide for buyers
Short answers to what most companies ask before hiring an SEO agency.
What do SEO services include?
Good SEO services cover six areas: technical SEO, keyword research, on-page SEO, content, links and reporting. Local SEO and AI search optimization are added when they matter to your buyers.
- Technical: crawling, indexing, speed and structured data
- Research: keywords, competitors and search intent
- On-page: titles, headings, internal links and copy
- Content: service pages, topic clusters and articles
- Authority: earned links and digital PR
- Reporting: leads, sales and revenue from organic search
How much do SEO services cost?
The cost of SEO depends on your goals, your competition and how much work your website needs. The main drivers are site size, technical debt, the number of pages and articles you need, link building and how competitive your keywords are.
After a free SEO review we send a written plan and estimate, so you can see exactly what you are paying for.
How long does SEO take to work?
Most companies see early movement from technical fixes and on-page work within a few months, and bigger gains as content and authority build. Timing depends on your starting point, your competitors and how quickly changes can be published.
We set expectations in the plan and report progress every month, so you are never guessing.
What is the difference between SEO and GEO?
SEO helps you rank in search results; GEO (generative engine optimization) helps you get cited in AI answers. They share the same foundation — a crawlable site, clear content and trusted mentions — so we run them together.
Learn more about generative engine optimization and answer engine optimization.
// faq
SEO services FAQs
Straight answers to common questions about hiring an SEO company.
What do SEO services include?
SEO services include technical SEO, keyword and competitor research, on-page optimization, content, link building and reporting. We also include local SEO and AI search optimization when they matter to your buyers.
How much do SEO services cost?
The cost depends on your site size, technical debt, how much content you need, link building and how competitive your keywords are. After a free SEO review we send a written plan and estimate.
How do I choose an SEO agency?
Ask how they choose keywords, whether they fix technical issues or only report them, how they build links, who does the work and how they measure success. A good SEO agency reports on leads and revenue, not only rankings.
How do you measure SEO success?
We track qualified leads, sales and revenue from organic search, alongside rankings for buyer-intent keywords, organic visibility and AI search citations. Everything is set up in Google Analytics 4 and Search Console before work starts.
How long does SEO take to work?
Technical and on-page improvements often show early movement within a few months; content and authority keep building over time. We set expectations in your plan and report progress monthly.
Do you guarantee first-page rankings?
No. No honest SEO company can guarantee rankings, because search engines control the results. We commit to a clear plan, the work in it and transparent reporting.
Do you help with AI search like ChatGPT and AI Overviews?
Yes. AI search optimization is part of our SEO service. For a dedicated programme, see generative engine optimization.
Do you work with companies outside Toronto?
Yes. We are based in Toronto and work with companies everywhere. For local work, see SEO in Toronto.
// let’s get you found
Ready to turn search into sales?
Tell us about your website and goals. We will review it and come back with a clear plan — no obligation.
- 01Discovery call — goals, market and competitors
- 02Written plan with priorities
- 03Kickoff with your search team