Error: numbers never match
GA4, ad platforms and the CRM all report different results.
' grow · analytics & attribution
Marketing Analytics That Show What Actually Drives Revenue
Marketing analytics and attribution for companies tired of guessing. We set up GA4, Google Tag Manager and server-side tracking properly, connect marketing data to your CRM and build dashboards and attribution models that show which channels and campaigns create pipeline and revenue.
// overview
What marketing analytics and attribution services include
Marketing analytics and attribution services make sure every marketing touchpoint is tracked accurately and connected to leads, pipeline and revenue. They cover tracking plans, GA4 and Google Tag Manager setup, server-side tracking, consent mode, ad platform conversions, CRM integration, attribution modelling and marketing dashboards.
Every ad platform claims credit for the same sale. Browsers block cookies. Leads become customers weeks later in a CRM nobody connected. The result: budget decisions made on guesswork.
We build one trustworthy view of what works. It powers paid ads bidding, CRO tests and leadership reporting. For BI-level dashboards, see KPI dashboards.
// sound familiar?
Signs your marketing data cannot be trusted
What we find in most tracking audits.
Warning: messy GA4
Duplicate events, missing conversions and no naming conventions.
Error: tracking lost to blockers
Browser privacy and ad blockers hide a large share of conversions.
Warning: last-click only
Every sale is credited to the final click, so top-of-funnel looks useless.
Error: CRM disconnected
Marketing cannot see which leads became customers.
Warning: spreadsheet reporting
Someone spends days a month copying numbers.
// what's included
Our analytics and attribution services
From clean tracking to clear decisions.
Tracking Audit
Review GA4, tags, conversions and data quality.
GA4 Setup & Migration
Events, conversions, audiences and reporting configured properly.
Google Tag Manager
Clean, documented tag setups with a tracking plan.
Server-Side Tracking
Server-side GTM and conversion APIs for accurate, privacy-safe data.
Consent Mode
Consent banners and Consent Mode v2 configured correctly.
CRM & Offline Conversions
Connect leads and deals back to campaigns and ad platforms.
Marketing Attribution
Multi-touch attribution and channel models that fit your sales cycle.
Marketing Dashboards
Looker Studio and BI dashboards for every team.
// free · no obligation
Get a free tracking audit
Grant read-only access to GA4 and Tag Manager. We will check what is tracked, what is missing and what is double-counted, and send back the fixes.
// process
How we build marketing analytics
Plan, implement, connect, report.
Start with a Free Audit →01Audit
Review current tracking, tags, conversions and data gaps.
→ audit report
02Tracking plan
Define events, conversions, naming and ownership.
→ tracking plan
03Implement
GA4, GTM, server-side tagging, consent and conversion APIs.
→ tracking live
04Connect
CRM integration, offline conversions and attribution model.
→ data connected
05Report
Dashboards and monthly insight sessions.
→ dashboards live
// how we measure
Analytics results we report on
We agree these measures with you at the start and report on them in plain language.
01
// conversions recovered
02
// reporting time saved
03
// revenue attributed to channels
// a typical challenge
Company whose ad platforms and CRM never agreed.
// how we approach it
Server-side tracking, CRM offline conversions, attribution model and one dashboard.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who needs analytics and attribution
Teams making budget decisions on data.
SaaS & Long Sales Cycles
Connect first touch to closed deals.
Ecommerce
Accurate revenue across ads, email and organic.
Heavy Ad Spenders
Know which platforms really drive sales.
Marketing Leaders
Clear reporting for the board and finance.
Tools we work with
- Google Analytics 4
- Google Tag Manager
- Server-side GTM
- BigQuery
- Looker Studio
- HubSpot
- Salesforce
- Segment
- Meta CAPI
- LinkedIn CAPI
// compare
Attribution models compared
Which model fits your business.
| Feature | Data-driven / multi-touch | Last click | First click |
|---|---|---|---|
| Credits | Every touch, weighted | Final touch only | First touch only |
| Fair to awareness channels | ✓ | ✕ | ✓ |
| Fair to closing channels | ✓ | ✓ | ✕ |
| Needs clean data | Yes, a lot | Less | Less |
| Best for | Multi-channel, longer cycles | Simple, short funnels | Awareness analysis |
// go deeper
Analytics and attribution guide
Practical answers for marketing teams.
What is marketing attribution?
Marketing attribution assigns credit for conversions and revenue to the channels and campaigns that influenced them. Multi-touch attribution spreads credit across several touchpoints instead of only the first or last.
What is server-side tracking?
Server-side tracking sends data from your own server to analytics and ad platforms instead of from the visitor’s browser. It recovers data lost to blockers, improves page speed and gives you more control over privacy.
What should a good GA4 setup include?
- A documented tracking plan
- Key events marked as conversions
- Consent Mode configured
- Internal traffic and spam filtered
- Links to Google Ads and Search Console
- BigQuery export for deeper analysis
// faq
Marketing analytics FAQs
Common questions about analytics and attribution.
What do marketing analytics services include?
They include tracking audits, GA4 and Google Tag Manager setup, server-side tracking, consent configuration, conversion APIs, CRM integration, attribution modelling and dashboards.
How much does marketing analytics setup cost?
The cost depends on the number of sites, platforms and conversions, server-side needs and CRM integration. We send a written proposal after a free tracking audit.
Do you offer GA4 consulting?
Yes. We set up, fix and migrate GA4, and train your team to use it.
What is multi-touch attribution?
Multi-touch attribution gives credit to several touchpoints on the path to conversion, rather than only the first or last click.
Can you connect our CRM to our marketing data?
Yes. We connect HubSpot, Salesforce and other CRMs so marketing can see which leads became revenue, and send that data back to ad platforms.
Do you build marketing dashboards?
Yes, in Looker Studio and BI tools. For company-wide dashboards, see dashboards & BI.
// let’s fix your data
Ready to know what really drives revenue?
Tell us about your tracking and tools. We will audit it and send a clear plan — no obligation.
- 01Discovery call — goals, numbers and channels
- 02Written growth plan and scope
- 03Launch with your growth team