Error: leads sales will not call
Marketing hits its lead target; sales says most are not real buyers.
' grow · lead generation & funnels
Lead Generation That Fills Your Calendar With Real Buyers
A lead generation agency for companies with a sales team. We build complete funnels — offers, landing pages, lead magnets, paid campaigns, nurture and CRM handoff — so the right prospects arrive ready to talk, and sales stops chasing dead leads.
// overview
What lead generation services include
Lead generation services attract potential customers, capture their details and qualify them before they reach your sales team. A complete program covers the offer, landing pages and lead magnets, traffic from paid and organic channels, qualification, nurture and CRM handoff — often called a lead funnel.
Lead volume is easy to buy. Qualified leads are not. The difference comes from the offer, the questions you ask, how quickly sales follows up and whether outcomes feed back into targeting.
We also run demand generation — creating interest before people are ready to buy — so the funnel keeps filling. Funnels work best with landing page design and conversion rate optimization.
// sound familiar?
Signs your lead generation is broken
What sales and marketing teams tell us.
Warning: "contact us" is the only offer
Nothing for buyers who are interested but not ready to talk.
Error: slow follow-up
Leads wait hours or days before anyone responds.
Warning: no nurture
People who download something never hear from you again.
Error: no feedback loop
Campaigns never learn which leads became customers.
Warning: funnel lives in five tools
Forms, emails and CRM are not connected.
// what's included
Our lead generation services
Every stage of the funnel, built and run by one team.
Lead Generation Strategy
Ideal customer profile, offers, channels and targets agreed with sales.
Lead Funnels
Ad-to-page-to-CRM funnels for each offer and audience.
Landing Pages
High-converting pages for every campaign. See landing page design.
Lead Magnets
Guides, checklists, calculators and assessments worth an email address.
Demand Generation
Content and campaigns that create interest before buyers are ready.
Lead Qualification & Scoring
Qualifying questions, enrichment and scoring before handoff.
Email Nurture
Automated sequences that move leads towards a conversation.
CRM Handoff & Routing
Instant routing to the right rep, with outcomes fed back to ads.
// free · no obligation
Get a free lead funnel review
Tell us how leads come in today. We will map your funnel from first click to sales call and send back the three biggest leaks.
// process
How we build lead generation funnels
From offer to sales conversation.
Start with a Free Review →01Align with sales
Agree who a qualified lead is and how fast they get called.
→ lead definition
02Design the offer
Create offers and lead magnets for each buying stage.
→ offer map
03Build the funnel
Landing pages, forms, tracking, nurture and CRM routing.
→ funnel live
04Drive traffic
Paid, organic and partner channels pointed at each offer.
→ campaigns live
05Close the loop
Report on qualified leads and pipeline; feed outcomes back.
→ monthly report
// how we measure
Lead generation results we report on
We agree these measures with you at the start and report on them in plain language.
01
// sales-qualified leads
02
// lead-to-meeting rate
03
// pipeline generated
// a typical challenge
Company with plenty of leads that sales rejected.
// how we approach it
New qualification, offer-specific landing pages, nurture and CRM feedback to ads.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who our lead generation is for
Companies with a sales team and a considered purchase.
SaaS & Software
Demo and trial funnels with product-led offers.
Professional Services
Consultation funnels for high-value engagements.
Industrial & Technical
Quote and spec-request funnels.
Enterprise Sales Teams
Account-based funnels for named accounts.
Tools we work with
- HubSpot
- Salesforce
- Pipedrive
- Zapier
- Make
- Clearbit
- Calendly
- Webflow
- WordPress
- GA4
// compare
Choosing a lead generation agency
How we compare with the usual options.
| Feature | tech pumpkin | Lead list vendor | Ads-only agency |
|---|---|---|---|
| Leads come to you (inbound) | ✓ | Cold lists | ✓ |
| Landing pages and funnels built | ✓ | ✕ | Sometimes |
| Qualification before handoff | ✓ | ✕ | Basic |
| Nurture and CRM integration | ✓ | ✕ | ✕ |
| Reports on pipeline | ✓ | Lead counts | Cost per lead |
// go deeper
Lead generation guide
Practical answers about lead funnels.
What is the difference between lead generation and demand generation?
Lead generation captures people who are ready to share details or talk. Demand generation creates interest among people who are not ready yet. Strong programs do both, so the pipeline keeps filling.
What makes a good lead magnet?
- Solves one specific problem
- Quick to use — a checklist, template or calculator
- Relevant to what you sell
- Leads naturally to a next step
What is a sales-qualified lead?
A sales-qualified lead matches your ideal customer profile and has shown buying intent — such as requesting a demo or quote. Agreeing the definition with sales is the first step of any lead generation program.
// faq
Lead generation FAQs
Common questions about our lead generation services.
What does a lead generation agency do?
A lead generation agency attracts potential customers, captures their details through offers and landing pages, qualifies them and hands them to sales — usually through paid and organic campaigns, funnels, nurture and CRM integration.
How much do lead generation services cost?
The cost depends on channels, the number of funnels and offers, content and landing page needs, and ad spend. We send a written proposal after a free funnel review.
Do you buy or sell lead lists?
No. We build inbound funnels that attract people who are interested in what you sell.
How do you make sure leads are qualified?
We agree a definition with your sales team, ask qualifying questions, enrich data and score leads before handoff — and feed outcomes back to campaigns.
Can you connect to our CRM?
Yes. We work with HubSpot, Salesforce, Pipedrive and others, including instant routing and follow-up alerts.
What is a lead funnel?
A lead funnel is the path from first touch to sales conversation: traffic, offer, landing page, form, nurture and handoff.
// let’s fill the pipeline
Ready for leads your sales team wants?
Tell us about your sales process and goals. We will review your funnel and send a clear plan — no obligation.
- 01Discovery call — goals, numbers and channels
- 02Written growth plan and scope
- 03Launch with your growth team