Error: competitors recommended, you are not
When buyers ask for the best providers in your category, AI tools list other companies.
) get found · geo · aeo · aio
Generative Engine Optimization: Get Cited in AI Search
A generative engine optimization agency for companies that want to be recommended when buyers ask AI. We make your brand visible and accurately described in ChatGPT, Perplexity, Gemini and Google AI Overviews — built on solid SEO, not shortcuts.
// overview
What generative engine optimization is
Generative engine optimization (GEO) is the practice of making your brand and content more likely to be cited and recommended in AI-generated answers. It covers ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews and AI Mode. You will also hear it called AI SEO, AI search optimization, LLM SEO or AIO.
AI tools build their answers from sources they trust: well-structured pages, consistent facts about your company, and mentions on other respected sites. GEO improves each of those.
GEO works with SEO, not instead of it. The same crawlable, clear and trusted website supports both. For direct answers and featured snippets, see answer engine optimization.
// sound familiar?
Signs you are invisible in AI search
Ask an AI tool about your category. If you see these, GEO will help.
Warning: wrong facts about your company
AI answers describe old services, wrong locations or outdated details.
Error: content not cited
Your pages rank in Google but are never used as a source in AI answers.
Warning: AI Overviews take the clicks
Searches you used to win now show an AI Overview that cites others.
Error: no mentions elsewhere
Few trusted third-party sites mention your brand, so AI tools have little to go on.
Warning: no way to measure it
Nobody on your team knows how often AI tools mention you.
// what's included
Our generative engine optimization services
The work that gets brands cited in AI answers.
AI Visibility Audit
See how ChatGPT, Perplexity, Gemini and AI Overviews describe and cite you today.
Prompt & Question Research
Find the questions buyers ask AI tools about your category.
Entity & Brand Clarity
Consistent facts about your company across your site, profiles and the web.
Answer-Ready Content
Clear, well-structured pages that AI tools can quote. See AEO.
Schema & Structured Data
Organization, service, product and FAQ markup that makes facts machine-readable.
Citations & Digital PR
Mentions on trusted publications, directories and community sites AI tools read.
Technical Access for AI
Crawler access, rendering, llms.txt and fast, readable pages.
AI Share-of-Voice Tracking
Monthly tracking of mentions and citations across AI engines.
// free · no obligation
Get a free AI visibility check
We will ask the main AI engines the questions your buyers ask, record who they recommend and cite, and send back where you stand and what to fix first.
01Baseline
Track a set of buyer prompts across AI engines and record mentions and citations.
→ AI visibility baseline
02Source analysis
Find which pages and sites AI tools cite for your category.
→ citation gap list
03Fix your own site
Entity facts, answer-ready content, schema and crawler access.
→ site updates live
04Earn mentions
Digital PR, profiles, partner pages and community presence.
→ mentions earned
05Track & improve
Monthly share-of-voice reporting and the next round of work.
→ monthly report
// how we measure
GEO results we report on
We agree these measures with you at the start and report on them in plain language.
01
// AI share of voice
02
// AI citations of your pages
03
// referral traffic from AI tools
// a typical challenge
Company missing from AI recommendations in its category.
// how we approach it
Entity cleanup, answer-ready service pages, schema and targeted digital PR.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who needs generative engine optimization
Companies whose buyers research with AI before they contact anyone.
SaaS & Technology
Buyers ask AI tools to compare software. See SaaS SEO.
Professional Services
Firms that need to be recommended when buyers ask who to hire.
Ecommerce Brands
Products that should appear in AI shopping answers.
Enterprise Brands
Large brands that need accurate, consistent AI descriptions.
AI engines we track
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
- Microsoft Copilot
- Claude
// platforms
Answer engine optimization
GEO gets you cited in AI answers. AEO wins the direct answer itself.
01 / aeo
Answer Engine Optimization
Win featured snippets, People Also Ask, voice answers and direct answers in AI tools.
- Snippets
- PAA
- Voice
02 / seo
SEO Services
The foundation for GEO: technical SEO, content and authority.
- Technical
- Content
- Links
03 / technical
Technical SEO
Crawler access, rendering and structured data for search and AI.
- Crawling
- Schema
- Speed
04 / content
Content Marketing
Answer-ready content that AI tools can quote.
- Strategy
- Clusters
- Writing
// compare
GEO vs SEO vs AEO
How the three fit together.
| Feature | GEO | SEO | AEO |
|---|---|---|---|
| Goal | Get cited in AI answers | Rank in search results | Be the direct answer |
| Where it shows | ChatGPT, Perplexity, Gemini, AI Overviews | Google and Bing results | Snippets, PAA, voice, AI |
| Main levers | Entity facts, citations, answer content | Technical, content, links | Question-led content, schema |
| Measured by | Share of voice, citations | Rankings, traffic, leads | Snippets and answers won |
| Needs a strong SEO base | ✓ | ✓ | ✓ |
// go deeper
Generative engine optimization explained
Short answers to the questions we hear most.
How does generative engine optimization work?
GEO works by improving the sources AI tools rely on: your website, your structured data and what trusted sites say about you. When those sources are clear, consistent and easy to quote, AI engines are more likely to mention and cite your brand.
Is GEO replacing SEO?
No. GEO builds on SEO. AI tools still find and judge content through crawling and links. A strong SEO foundation is the starting point for AI visibility. See SEO services.
How do you measure AI search visibility?
We track a fixed set of buyer prompts across AI engines every month and record who is mentioned and cited. We also track referral traffic from AI tools in your analytics.
What is AIO?
AIO usually means AI optimization or optimizing for Google AI Overviews. It is part of GEO: the same work that gets you cited in ChatGPT and Perplexity also helps you appear in AI Overviews.
// faq
Generative engine optimization FAQs
Common questions about GEO and AI SEO.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making your brand and content more likely to be cited and recommended in AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews.
Is GEO the same as AI SEO?
Mostly, yes. AI SEO, AI search optimization, LLM SEO and AIO are other names for the same goal: visibility in AI-generated answers.
What is the difference between GEO and AEO?
GEO focuses on being cited and recommended in AI answers. AEO focuses on winning the direct answer to a question, such as featured snippets and voice answers. See answer engine optimization.
How do I get my brand mentioned in ChatGPT?
Make your company facts clear and consistent, publish content that answers buyer questions directly, add structured data, allow AI crawlers, and earn mentions on sites AI tools trust.
How much do GEO services cost?
The cost depends on how many topics and engines we track and how much content and digital PR work is needed. After a free AI visibility check we send a written plan and estimate.
How long does GEO take?
Changes to your own site can be picked up within weeks. Third-party mentions and share-of-voice gains build over months. We report progress monthly.
Can you guarantee AI tools will recommend us?
No. AI engines decide their own answers, and they change often. We commit to the work, tracking and transparent reporting.
Do I still need SEO?
Yes. AI search depends on the same crawlable, trusted content that SEO builds. We run GEO alongside SEO.
// let’s get you cited
Ready to show up in AI answers?
Tell us about your brand. We will check your AI visibility and send a clear plan — no obligation.
- 01Discovery call — goals, market and competitors
- 02Written plan with priorities
- 03Kickoff with your search team