Error: competitors own the snippet
You rank on page one, but a competitor’s answer sits in the box above you.
) get found · geo · aeo
Answer Engine Optimization: Be the Answer
An AEO agency for companies that want to own the answer when buyers ask a question. We win featured snippets, People Also Ask boxes, voice answers and direct answers in AI tools — with clear, question-led content and structured data.
// overview
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the practice of structuring content so search engines and AI assistants use it as the direct answer to a question. AEO targets featured snippets, People Also Ask, knowledge panels, voice assistants and answers in tools like ChatGPT and Google AI Overviews.
Search is shifting from ten blue links to one answer. When a buyer asks a question, the brand that supplies the answer earns the trust — even before the click.
AEO is part of our generative engine optimization service and builds on SEO.
// sound familiar?
Signs you are losing the answer
Why good content still misses direct answers.
Warning: answers buried
Your pages answer the question, but only after several paragraphs of introduction.
Error: no FAQ or HowTo schema
Search engines cannot easily read your questions and answers.
Warning: missing PAA questions
Buyers ask questions your site never answers.
Error: AI answers quote others
AI tools answer questions about your field using other companies’ pages.
Warning: no question list
Sales hears the same questions every week, but none of them are on the website.
// what's included
Our AEO services
Everything needed to become the answer.
Question Research
Questions from People Also Ask, sales calls, support tickets and AI prompts.
Answer-First Content
A clear 40–60 word answer first, then the detail — the format answer engines prefer.
Featured Snippet Optimization
Paragraph, list and table formats matched to each snippet type.
People Also Ask Coverage
Content that answers the follow-up questions around each topic.
FAQ, HowTo & Q&A Schema
Structured data that marks up your questions and answers.
Voice Search Optimization
Conversational answers for Siri, Alexa and Google Assistant.
Knowledge Panel & Entity
Clear, consistent facts about your company for knowledge panels.
AI Answer Optimization
Answers that ChatGPT, Perplexity and AI Overviews can quote. See GEO.
// free · no obligation
Get a free AEO check
Send us your website. We will find the questions your buyers ask, check who owns the answers today and send back the quickest wins.
// process
Our AEO process
From the questions buyers ask to answers that get used.
Start with a Free Check →01Collect questions
Gather questions from search, AI tools, sales and support.
→ question bank
02Map answers
Match each question to the best page, or plan a new one.
→ answer map
03Write answer-first
Rewrite and create content with direct answers and clear structure.
→ pages updated
04Mark up
Add FAQ, HowTo and organization schema and validate it.
→ schema live
05Track wins
Monitor snippets, PAA and AI answers won, then expand.
→ monthly report
// how we measure
AEO results we report on
We agree these measures with you at the start and report on them in plain language.
01
// featured snippets won
02
// People Also Ask appearances
03
// AI answer citations
// a typical challenge
Company ranking on page one but never owning the answer.
// how we approach it
Question research, answer-first rewrites and FAQ schema.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who AEO is for
Companies whose buyers start with a question.
Professional Services
Buyers ask "how", "how much" and "what is" before they hire.
SaaS & Technology
Buyers research problems and features before trials.
Local Businesses
Voice and "near me" questions. See local SEO.
Ecommerce
Product and buying-guide questions before a purchase.
// compare
AEO vs SEO: what is the difference?
AEO is a focused part of SEO, built for answers instead of rankings.
| Feature | AEO | SEO | GEO |
|---|---|---|---|
| Goal | Be the direct answer | Rank in results | Get cited in AI answers |
| Unit of work | A question | A keyword or page | A topic and brand |
| Content style | Answer first, concise | Complete, in-depth | Clear, factual, cited |
| Key markup | FAQ, HowTo, Q&A | All relevant schema | Organization, entity |
| Measured by | Snippets, PAA, voice | Rankings, traffic, leads | Share of voice |
// go deeper
AEO guide
How to write content that answer engines use.
How do you write for answer engines?
Put a direct answer of 40–60 words immediately after the question, then add detail. Use the question as a heading, keep one idea per paragraph and use lists or tables where the answer is a set of steps or options.
Where do you find the questions to answer?
The best questions come from People Also Ask, AI tools, your sales team and your support inbox. We combine them into a question bank and group them by topic and buying stage.
Does FAQ schema still help?
FAQ and HowTo schema still help search engines and AI tools understand your questions and answers, even where rich results are limited. We use them where they match the content on the page.
// faq
Answer engine optimization FAQs
Common questions about AEO.
What is AEO?
AEO, or answer engine optimization, is the practice of structuring content so search engines and AI assistants use it as the direct answer to a question — in featured snippets, People Also Ask, voice answers and AI tools.
What is the difference between AEO and SEO?
SEO aims to rank pages in search results. AEO aims to be the direct answer to a specific question. AEO is a focused part of SEO, and both depend on the same technical and content foundation.
What is the difference between AEO and GEO?
AEO focuses on winning direct answers to questions. GEO focuses on being mentioned and cited across AI-generated answers. We run them together. See generative engine optimization.
What does an AEO agency do?
An AEO agency researches the questions buyers ask, rewrites and creates answer-first content, adds structured data and tracks which answers you win.
How much do AEO services cost?
The cost depends on how many questions and pages are involved. After a free AEO check we send a written plan and estimate.
Does AEO help with voice search?
Yes. Voice assistants read short, direct answers, so answer-first content improves your chances of being the spoken answer.
// let’s own the answer
Ready to become the answer?
Tell us about your website. We will check which answers you can win and send a clear plan — no obligation.
- 01Discovery call — goals, market and competitors
- 02Written plan with priorities
- 03Kickoff with your search team