Error: surprise shipping costs
Shoppers discover delivery costs at checkout and leave.
' grow · cro · ecommerce
Ecommerce CRO That Grows Revenue Per Visitor
Ecommerce conversion rate optimization for online stores that want more sales from the same traffic. We find where shoppers hesitate — on product pages, in the cart, at checkout — and test fixes that lift conversion rate and order value.
// overview
What ecommerce conversion rate optimization includes
Ecommerce conversion rate optimization improves the percentage of store visitors who buy, and how much they spend. It covers product listing and product page optimization, cart and checkout improvements, site search, mobile UX, offers and upsells, A/B testing and analytics — measured by conversion rate, average order value and revenue per visitor.
Most stores lose sales in predictable places: unclear product information, surprise shipping costs, forced account creation and slow mobile checkout.
Ecommerce CRO is part of our conversion rate optimization services and pairs well with paid social and ecommerce development.
// sound familiar?
Where online stores lose sales
The leaks we find most often.
Warning: thin product pages
Few photos, unclear sizing and no delivery information.
Error: forced account creation
Guest checkout is hidden or missing.
Warning: weak site search
Searches return nothing or the wrong products.
Error: slow mobile checkout
Most traffic is mobile, but checkout was built for desktop.
Warning: no upsells
Order value is flat because nothing suggests the next item.
// what's included
Our ecommerce CRO services
Every step from product page to order confirmation.
Ecommerce CRO Audit
Funnel, UX, analytics and speed review for your store.
Product Page Optimization
Photos, copy, social proof, delivery and returns information.
Collection & Search
Filters, sorting and on-site search that help shoppers find products.
Cart Optimization
Shipping thresholds, trust signals and fewer distractions.
Checkout Optimization
Guest checkout, express payments and fewer steps.
Average Order Value
Bundles, upsells and cross-sells that feel helpful.
Mobile Commerce UX
Thumb-friendly navigation and checkout.
A/B Testing
Tests on Shopify and other platforms, analysed by revenue.
// free · no obligation
Get a free ecommerce CRO review
Send us your store. We will walk through it like a shopper, review your funnel data and send back five test ideas ranked by likely revenue impact.
// process
How we optimize online stores
Research-led tests, judged by revenue.
Start with a Free Review →01Funnel analysis
Find drop-off by page, device and traffic source.
→ funnel report
02Shopper research
Heatmaps, recordings, surveys and user tests.
→ research findings
03Test roadmap
Hypotheses ranked by revenue impact and effort.
→ test roadmap
04Test & ship
Build, QA and run tests; ship the winners.
→ tests live
05Report
Conversion rate, AOV and revenue per visitor.
→ monthly report
// how we measure
Ecommerce CRO results we report on
We agree these measures with you at the start and report on them in plain language.
01
// conversion rate
02
// average order value
03
// revenue per visitor
// a typical challenge
Store with strong traffic and high checkout abandonment.
// how we approach it
Shipping threshold messaging, guest checkout, express payments and product page tests.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who our ecommerce CRO is for
Stores with steady traffic and room to grow.
Shopify & Shopify Plus
Theme and app-based testing.
WooCommerce Stores
Custom checkout and product page work.
DTC Brands
Stores scaling with paid social.
Large Catalogues
Search, filters and collection pages.
// compare
Ecommerce CRO vs a store redesign
Why testing often beats rebuilding.
| Feature | Ecommerce CRO | Full redesign | Install more apps |
|---|---|---|---|
| Risk to revenue | Low — changes are tested | High — all at once | Slows the store |
| Time to first results | Weeks | Months | Varies |
| Evidence for each change | ✓ | Rare | ✕ |
| Ongoing improvement | ✓ | One-off | ✕ |
| Best when | Store works but underperforms | Platform is broken | Rarely |
// go deeper
Ecommerce CRO guide
Practical answers for store owners.
How do you reduce checkout abandonment?
- Show shipping costs early
- Offer guest checkout
- Add express payments like Shop Pay, Apple Pay and Google Pay
- Remove unnecessary fields and steps
- Show security and returns information
What makes a high-converting product page?
Clear photos and video, benefit-led copy, size and fit help, delivery and returns information, and real reviews close to the buy button.
Which ecommerce metrics matter most?
Conversion rate, average order value and revenue per visitor. Revenue per visitor combines the first two and is the best single measure of whether a change helped.
// faq
Ecommerce CRO FAQs
Common questions about ecommerce conversion rate optimization.
What is ecommerce conversion rate optimization?
It is the process of increasing the percentage of store visitors who buy and how much they spend, through research, UX improvements and A/B testing of product pages, cart and checkout.
How much does ecommerce CRO cost?
The cost depends on traffic, test volume and development effort. We send a written proposal after a free store review.
Do you work with Shopify stores?
Yes. We run CRO on Shopify and Shopify Plus, as well as WooCommerce and headless stores.
How do you measure ecommerce CRO?
By conversion rate, average order value and revenue per visitor, analysed by device and traffic source.
Can you test on a low-traffic store?
Yes, with a different approach: user research, bolder changes and longer tests.
Will testing slow down my store?
We use lightweight testing setups and monitor speed so tests do not hurt performance.
// let’s sell more
Ready to sell more from the same traffic?
Tell us about your store. We will review it and send ranked test ideas — no obligation.
- 01Discovery call — goals, numbers and channels
- 02Written growth plan and scope
- 03Launch with your growth team