Error: traffic dropped
Organic traffic fell after an algorithm update or a site change.
) get found · technical seo · seo audit
SEO Audit Services With a Plan, Not a Data Dump
A professional SEO audit of your whole website — technical health, on-page SEO, content, backlinks, local and AI search — delivered as a prioritised plan with clear owners, not a 200-page export from a tool.
// overview
What an SEO audit is
An SEO audit is a full review of how well your website is set up to rank in search engines and appear in AI answers. It checks technical health, on-page SEO, content quality, backlinks, local signals and competitors, then turns the findings into a prioritised plan.
Automated tools list hundreds of warnings without telling you which ones matter. Our audit is done by people: each issue is checked, explained and ranked by impact on traffic and leads.
The audit is the first step of our technical SEO and SEO services — but it is yours to keep and use however you like.
// sound familiar?
When you need an SEO audit
Common moments companies ask us for one.
Warning: before a redesign
You are about to rebuild or replatform and need a baseline.
Error: stuck on page two
Rankings have not moved in months despite new content.
Warning: new marketing lead
A new head of marketing needs to know where things stand.
Error: agency results unclear
You are paying for SEO and want an independent view.
Warning: AI search questions
Leadership is asking why competitors show up in AI answers.
// what's included
What our SEO audit includes
Eight areas, checked by hand and ranked by impact.
Technical SEO Audit
Crawling, indexing, speed, Core Web Vitals, rendering and architecture.
On-Page SEO Audit
Titles, headings, meta descriptions, internal links and duplicate content.
Content Audit
Quality, gaps, cannibalisation and pages to update, merge or remove.
Backlink Audit
Link profile quality, risks and opportunities compared with competitors.
Keyword & Competitor Gap
The buyer searches competitors win and you do not.
Local SEO Audit
Google Business Profile, citations and local pages, where relevant.
AI Search Visibility
How AI tools describe and cite you today.
Prioritised Action Plan
Every fix ranked by impact and effort, with clear owners.
// tell us about your site
Request an SEO audit
Send us your website and we will confirm the scope of the audit, what we need access to and when you will have your plan.
// process
How our SEO audit works
Clear scope, real analysis, a plan you can act on.
Request an Audit →01Scope & access
Agree goals and get read-only access to Search Console and analytics.
→ audit scope
02Crawl & collect
Full crawl, performance tests, link and competitor data.
→ raw data
03Analyse by hand
Specialists review every finding and remove false alarms.
→ verified findings
04Prioritise
Rank each fix by impact and effort and assign owners.
→ action plan
05Walkthrough
A call to walk your team through the plan and answer questions.
→ recorded walkthrough
// how we measure
What clients do with the audit
We agree these measures with you at the start and report on them in plain language.
01
// issues fixed in first 90 days
02
// pages recovered to the index
03
// organic traffic change after fixes
// a typical challenge
Company with falling traffic and no clear cause.
// how we approach it
Full audit found indexing and duplicate content issues; fixes shipped in the first month.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
Who our SEO audit is for
Teams that need a clear, honest view of their SEO.
Marketing Leaders
A baseline and roadmap to plan budget and priorities.
Teams Planning a Redesign
Know what to keep and fix before you rebuild. See website redesign.
Online Stores
Catalogue-scale issues. See ecommerce SEO.
Large Websites
Template-level audits. See enterprise SEO.
// compare
Professional SEO audit vs automated audit tools
Why a human audit is worth it.
| Feature | tech pumpkin audit | Automated tool report | Free agency audit |
|---|---|---|---|
| Issues checked by people | ✓ | ✕ | Light |
| Ranked by business impact | ✓ | Severity labels | Sales-led |
| Content and competitor analysis | ✓ | Partial | Partial |
| AI search visibility | ✓ | ✕ | Rare |
| Walkthrough with your team | ✓ | ✕ | Sales call |
// go deeper
SEO audit guide
What to expect from a professional SEO audit.
What does an SEO audit check?
- Crawling, indexing and site architecture
- Site speed and Core Web Vitals
- Titles, headings and on-page content
- Content quality, gaps and cannibalisation
- Backlinks and authority
- Local SEO and Google Business Profile
- AI search visibility
How often should you audit your website?
Run a full SEO audit once a year, and a lighter technical check every quarter. Always audit before a redesign or migration and after a major traffic drop.
How much does an SEO audit cost?
The cost of an SEO audit depends on the size of your website and how many areas are included. We confirm the scope and send a written estimate before any work starts.
// faq
SEO audit FAQs
Common questions about our SEO audit services.
What is included in an SEO audit?
Our SEO audit covers technical SEO, on-page SEO, content, backlinks, keyword and competitor gaps, local SEO where relevant and AI search visibility, delivered as a prioritised action plan.
How much does an SEO audit cost?
The cost depends on website size and scope. We send a written estimate after a short scoping call.
How long does an SEO audit take?
There is no fixed timeline: the audit is scoped to your site and we agree the plan with you before we start.
Do you fix the issues you find?
We can. Our developers and SEO specialists can implement the plan, or your team can use it independently. See technical SEO services.
What access do you need?
Read-only access to Google Search Console and Google Analytics. CMS access is only needed if you want us to fix issues.
Is your audit different from free SEO audit tools?
Yes. Tools list warnings automatically. Our specialists check each one, remove false alarms and rank the real issues by business impact.
// let’s audit your site
Ready to know exactly what to fix?
Tell us about your website. We will confirm the audit scope and timing — no obligation.
- 01Discovery call — goals, market and competitors
- 02Written plan with priorities
- 03Kickoff with your search team