Error: website and CRM don't talk
Form data arrives late, incomplete or not at all, and sales cannot see what a lead looked at.
( build · hubspot cms
HubSpot CMS Website Design & Development
Websites built inside HubSpot, so your pages, forms, CRM and marketing automation work as one system — and every lead lands exactly where sales can act on it.
// overview
What is HubSpot CMS website development?
HubSpot CMS website development is designing and building a website on HubSpot Content Hub (formerly CMS Hub) using custom themes, modules and templates. Because the site runs on the same platform as HubSpot CRM and Marketing Hub, forms, personalisation, analytics and automation are connected without extra plugins.
For companies already investing in HubSpot, the website is the missing piece. Building it inside HubSpot means every visit, form fill and page view is tied to a contact record your sales team can see.
This service is part of our wider custom website design and development services.
// sound familiar?
Signs you need a HubSpot website
If you pay for HubSpot but your website lives somewhere else, you are probably seeing these.
Warning: HubSpot is underused
You pay for marketing automation and personalisation, but the website cannot use most of it.
Error: duplicate contacts
Third-party forms and plugins create messy, duplicated records that break reporting.
Warning: marketing can't edit pages
A rigid marketplace theme means every new landing page needs a developer.
Error: no closed-loop attribution
You cannot connect website visits and content to deals, so budget decisions are guesswork.
Warning: generic theme look
A marketplace theme makes your brand look like hundreds of other HubSpot sites.
// what's included
Our HubSpot website services
Design, development and setup that make HubSpot CMS work as hard as your CRM.
HubSpot Website Design
UX and visual design built as a HubSpot design system, so every page stays on-brand.
Custom Theme & Module Development
HubL themes and drag-and-drop modules your marketers can assemble into new pages without code.
HubSpot Website Migration
Move from WordPress or another CMS to HubSpot with URL mapping, redirects and tracking protected.
Forms, CRM & Lead Routing
Native forms, lifecycle stages and routing rules so every lead reaches the right person fast.
Smart Content & Personalisation
Content that adapts by lifecycle stage, industry or source to lift conversion on key pages.
HubDB & Dynamic Pages
Database-driven pages for locations, team members, integrations or resources.
Landing Page & Blog Templates
Campaign-ready landing pages and blog templates aligned with your funnels.
Analytics & Attribution Setup
Dashboards that connect website activity to contacts, deals and revenue in HubSpot.
// free · no obligation
Get a free HubSpot website review
Share your HubSpot portal tier and current site. We will show what moving the website into HubSpot would unlock, and what it would take.
// process
Our HubSpot website process
From portal audit to a live website wired into your CRM.
Start Your HubSpot Project →01Portal & site audit
Review your HubSpot tier, properties, forms, workflows and current website content.
→ audit + migration plan
02UX & design
Wireframes and a design system mapped to HubSpot modules and templates.
→ approved designs
03Theme & module build
Custom HubL theme, modules, templates and HubDB tables built and tested.
→ staging pages in HubSpot
04Migration & CRM wiring
Content migration, redirects, forms, lifecycle stages and lead routing set up.
→ launch-ready portal
05Launch & training
Go-live, editor training and attribution reporting, then ongoing optimisation.
→ live site + team guide
// how we measure
What we measure on HubSpot projects
We agree these measures with you at the start and report on them in plain language.
01
// form-to-CRM data accuracy
02
// landing pages published without a developer
03
// lead-to-meeting conversion
// a typical challenge
WordPress site disconnected from HubSpot, with duplicate contacts and no attribution.
// how we approach it
HubSpot CMS rebuild, custom modules, native forms and lead routing.
// what we report
Progress against the measures above, every month, in plain language.
// who it's for
HubSpot websites for revenue-focused teams
Best for companies where marketing and sales already live in HubSpot.
Teams Outgrowing a Marketplace Theme
Replace a generic theme with a custom design system your marketers control.
Companies Moving from WordPress
Bring the website onto the same platform as your CRM and automation.
SaaS & Tech Companies
Product sites with personalised CTAs, trial flows and lifecycle-based content.
Professional Services Firms
Lead capture and nurture for firms where every inquiry is high value.
HubSpot tools and platforms we use
- HubSpot Content Hub
- HubL
- HubDB
- Smart content
- Marketing Hub
- Sales Hub
- Salesforce sync
- GA4
- Zapier
- Figma
// compare
Why choose Tech Pumpkin for HubSpot website design
A custom HubSpot build compared with the common alternatives.
| Feature | tech pumpkin | Marketplace theme | WordPress + plugins |
|---|---|---|---|
| Custom modules for your team | ✓ Built for your pages | Generic | Plugin-based |
| Native CRM forms | ✓ | ✓ | Via plugin |
| Personalisation by lifecycle stage | ✓ Smart content | Basic | ✕ |
| SEO-safe migration | ✓ URL map + redirects | ✕ | n/a |
| Lead routing & attribution | ✓ Set up and tested | ✕ | Partial |
| On-brand design | ✓ Custom design system | Template look | Varies |
// go deeper
HubSpot CMS, explained
What to know before you build your website on HubSpot.
HubSpot CMS vs WordPress: which is better?
HubSpot CMS is better when your marketing and sales run on HubSpot; WordPress is better when you need maximum flexibility, ecommerce or the lowest platform cost.
| Factor | HubSpot CMS | WordPress |
|---|---|---|
| CRM connection | Native | Via plugin |
| Hosting & security | Included, managed | You choose and maintain |
| Personalisation | Built in | Plugins |
| Cost model | Subscription by tier | Free software + hosting |
| Flexibility | High for marketing sites | Almost unlimited |
Prefer WordPress? See our WordPress development services.
How to migrate a website to HubSpot without losing SEO
A safe HubSpot migration maps every URL, redirects old pages and re-creates forms and tracking before launch. Our checklist:
- Crawl the current site and map every URL to a new page or redirect
- Rebuild templates as HubSpot modules, not copied HTML
- Migrate blog posts, authors, tags and images
- Re-create forms as native HubSpot forms with the right properties
- Set up 301 redirects in HubSpot and test them
- Monitor rankings and Search Console after launch
When is HubSpot CMS worth the investment?
HubSpot CMS is worth it when the website is your main source of leads and your team already uses HubSpot for marketing or sales. It is less suited to complex ecommerce or highly custom web applications.
- You want personalised content by lifecycle stage or industry
- Sales needs to see what leads looked at before a call
- You want managed hosting and security without a separate vendor
The right Content Hub tier depends on the features you need; we map your requirements to a tier during scoping.
// faq
HubSpot website FAQs
Answers to the questions teams ask before moving their website to HubSpot.
How much does a HubSpot website cost?
The cost of a HubSpot website depends on the number of custom templates and modules, content migration volume, integrations and personalisation needs, plus your HubSpot Content Hub subscription. After a free scoping session you receive a written scope and estimate for the build.
Is HubSpot CMS better than WordPress?
HubSpot CMS is better if your marketing and sales already run on HubSpot, because forms, CRM data and personalisation work natively. WordPress is better for maximum flexibility, ecommerce or a lower platform cost. See our WordPress development page to compare.
Can you migrate our website to HubSpot without losing SEO?
Yes. We map every URL, set up 301 redirects in HubSpot, migrate metadata, blog content and structured data, re-create forms natively, and monitor Google Search Console after launch.
Do you build custom HubSpot themes and modules?
Yes. We build custom HubL themes, drag-and-drop modules, templates and HubDB-powered pages designed around your brand and the pages your team actually needs to create.
Can marketers edit HubSpot pages without a developer?
Yes. That is the main goal of a custom HubSpot build. Your team assembles new pages from approved modules, so pages stay on-brand and launch without developer time.
Do you set up forms, lead routing and automation?
Yes. We set up native forms, contact properties, lifecycle stages, lead routing and nurture workflows, so leads reach the right person quickly. For deeper automation, see workflow automation.
Can a HubSpot website work with Salesforce?
Yes. HubSpot can sync contacts and activity with Salesforce through its native integration. We configure the website forms and properties so the data flows correctly into both systems.
Which HubSpot Content Hub tier do we need?
It depends on the features you need, such as smart content, A/B testing, memberships or multiple brands. We map your requirements to the right tier during scoping, so you do not pay for features you will not use.
// let’s build it
Ready to build your website on HubSpot?
Tell us about your HubSpot setup and goals. You will get a clear plan and estimate — no obligation.
- 01Discovery call — goals, scope and platform
- 02Written scope and estimate
- 03Kickoff with your dedicated team