Despite the plugin’s native support and available assistance, there might be instances where default text strings need customization. Our journey led us to implement tailored changes through the use of filters, ensuring a seamless integration of desired modifications.

Original plugin support URL 

Here are a few customizations that you may need to change these default strings or text in the plugin.

The plugin support does provide some help, but in our case it did not work. We were missing the “%value” for the discount after the custom string we added.

So we create our own “filter”

The first one is here

// change text in choose frequency options
add_filter('bos4w_and_save_up_to_text', function($text, $discount) {
$text = 'Subscribe & Save';
$text .= ' ' . sprintf('%s%%', $discount);
return $text;
}, 10, 2); 

this one changes the string/text here

This snippet allowed us to craft a more appealing message, displaying “Subscribe & Save” alongside the corresponding discount percentage. By integrating this customization, you can ensure that your subscription options resonate better with your audience, potentially boosting customer engagement.

The second “filter” is

// change text in price display
function custom_bos4w_subscription_text_display($the_subscribe_text) {
// Get the maximum discount value
global $product;
$product_plans = $product->get_meta('_bos4w_saved_subs', true);
$max_discount = 0;

foreach ($product_plans as $plan) {
if ($plan['subscription_discount'] > $max_discount) {
$max_discount = $plan['subscription_discount'];
}
}

// Modify the text based on the maximum discount
if ($max_discount > 0) {
$the_subscribe_text = sprintf('or Subscribe & Save %s', $max_discount . '%');
} else {
$the_subscribe_text = 'Subscribe';
}

return $the_subscribe_text;
}

add_filter('bos4w_subscription_text_display', 'custom_bos4w_subscription_text_display');

This changes the string/text in “product price”

Enjoy.

Is your business really enjoying the huge traffic that could be provided by updated social media marketing strategies?

If you are unsure of the answers to this question then this article is for you.

Today, there’s no upper limit to the possibilities of social media marketing in promoting your business. While most digital marketers agree with this, it is still subject to debates, because it has risen to the top quite suddenly and therefore suspected to soon fall off suddenly.

However, Instead of joining this debate, I’ll teach you the techniques to utilize Social Media Marketing to its maximum potential.

So here you go; with the blueprints on how to do social media marketing.

Firstly…

Ask the honest questions

Why social media marketing, what’s in it for me?

Which social media is best for my business?

How do I get an audience on social media?

What sort of content should I be posting?

Why Social Media Marketing?

As an entrepreneur determined to push services to the next stage, it is logical to question the need and effectiveness of anything labeled ‘marketing’.

As a digital marketer, on the other hand, you should agree social media marketing is the most propagated digital marketing technique of our time.

The reason for this is that social media marketing does not need a high knowledge bar as compared against other digital marketing strategies. Besides, a good percentage of the netizens today, spend a larger chunk of their online time on social media.

Take Facebook for example; the social networking platform with the largest number of users about 2.27 billion per month.

Which social media marketing platform is best for me?

Preceded to deciding how to choose a platform, based on the kind of services you offer.

Who are your target customers?

Males or females?

Working class or fresh high school graduates?

This brings us to the understanding that Social networks vary with the services they provide and how they categorize users; therefore people join them for different purposes. You would then expect Facebook and LinkedIn to have different categories of users, where LinkedIn is professionally inclined; Facebook is a little more social.

So if you are after corporate institutions, you’d rather focus LinkedIn marketing but if you are after a less professional crowd, try Facebook marketing.

How do I get an audience on social media?

So long you have made an appropriate choice, finding an audience would be an easier task.

The applicable strategy here still depends on what social media networking platforms you have chosen.

Firstly, know that when it comes to search engines, you can appear on the SERPs as either an organic result (profiles that pop up naturally in response to searched phrases) or a paid result (profiles that appear at the top of search results with the ‘ad’ tag) The preferred one, however, is to be organic, because some users have a subconscious ignorance for results that bear the ‘ad’ tag and jump straight to the organic search results.

Take YouTube marketing as an example; the endgame is to get users to subscribe to your channel on a network where about 400 hours of video is uploaded per minute.

Therefore to remain visible to your target customers, it’s is OK to pay for adverts but much better to put in the effort to appear organic atop. This means you have to utilize SEO, use a custom thumbnail and target Google ads.

After all these, you should find a trivial way to prompt your viewers to subscribe or comment.

Instagram marketing as a second case study; you know your business has to have a lot to do with photos before choosing this platform. Follow this choice with photos that especially attracts your target category of users, doesn’t mean other user categories won’t be interested at all.

You, however, wouldn’t expect a user base filled with American housewives to be especially interested in armour tanks or a user base filled with fresh High School Graduates be interested in a new Anticancer supplement. Learn to use your focused area.

Don’t underrate the potentials of posting your business on other websites and social pages too, even if it is just in the comments section.

Make use of influencer marketing from other websites and blogs to promote your own page.

What sort of content would I be posting?

This is the major part that determines how well you have mastered social media marketing strategies. Content is key, and that means it is specific for your target customers.

You have to offer the most engaging and interactive content, this way you get to keep loyal customers. Try not to be too salesy, self-promoting, or imposing your ideas, even if they have references.
After establishing your point, leave spaces for contradictory opinions, it helps to engage users. Remember, your audience is the favorite here, not you.

Use photos, memes, and GIFs, preferably one that is related to the topic you are discussing, which if users hastily scroll over, they would be compelled to return and examine the photo.

Use Social Media Tools

This is another important aspect most social media marketers don’t take advantage of.

If your content is as honed as needs be, applying the right tool could attract traffic exponentially. Social media tools assist in scheduling and analysis, with them you’d get to organize content to be posted at a later time and at the same time, analyze the effectiveness of your chosen social media marketing strategy.

An example is Sprout Social; it allows hierarchical coordination of posts on your social media page by the manager or Lower level personnel.

Other tools providing this feature include Hootsuite, Meetedger, Buffer, IFTT, SOCIAL OOMPH, and a couple of others. Take some time to learn about them separately so you may make an educated decision.

Try Cross-sharing your social media content

This is another major way of pulling traffic to your social media platform. Cross sharing benefits both you and your referee, especially if your businesses are noticeably related.

Call to action

Here’s a social media marketing strategy designed primarily to seek honest opinions but also to engage potential customers.
If used properly, a ‘call to action’ could easily convert your potential customers to loyal customers. Examples are; instructing users to comment, hit the like, dislike or subscribe button.

You could also ask plainly if your article had been helpful to the user if not, offer to further assist.

Use Social Media Influencers

The strategy here is to orient marketing activities towards people with influence over your potential customers, instead of targeting your potential customers directly.

Now you are imagining how cool it would be if Dwayne Johnson or Selena Gomez could talk about your business on their Instagram pages, that’s OK, but it’s easier to find a local influencer in your niche.

Follow them and gently reach out to them, keep an organized list of such reach-out efforts. Does this by using your network, talk to people you know that could connect you with people you don’t know.

Invest in Paid Social Media Advertisement

This is a good start, get over the skepticism; pages always experience higher traffic after paying for an ad.
It is important to know the difference though, and their relative effects.

Instagram ads and Pinterest ads may bear the same graphic design since they have pictures and short videos in common.
Facebook ads, just like Twitter ads, may be simple or sophisticated (choice dependent) through texts to pictures, as it allows you to run campaigns with the aid of simple self-service tools.

LinkedIn ads should follow the professional LinkedIn template and not the trivial social media template.
YouTube ads are paid for only when watched by an audience, it is age, gender, topic, and location-specific so you are prompted to link your Adwords account with your Google account.

So we’ve gone across the important steps to be taken for a successful social media marketing campaign.
We’ve been able to see why social media marketing is an effective digital marketing technique, which of the platforms would be best fit your business how you would acquire worthwhile traffic for it.

We also saw that content quality is important and the use of social media tools alongside cross shearing, paying for adverts and influencer marketing are all needed. This would be a good start for your social media campaigns, and please do make further research to increase your opportunities.

Due to high competition between businesses, it becomes increasingly vital to deploy effective social media marketing to grow one’s business quickly. And in fact, LinkedIn B2B Marketing affords one this opportunity. This is made possible due to the strategic position of LinkedIn as the most used platform where individuals and businesses get to interact on professional grounds.

Based on observation, it is quite obvious that companies prefer doing business with other companies that are found on social media, such as LinkedIn. Hence, LinkedIn marketing strategy has proven to be quite effective for B2B transactions and thus has the greater advantage for fast business growth.

Here are Top 10 LinkedIn B2B marketing tactics which can be used for your business growth

1. Create a LinkedIn Profile

   Okay, in using LinkedIn for B2B digital marketing, the first thing to be done is creating a professional profile for your business. In order to make your business look attractive to other organizations and elicit their interest, your profile needs to be straightforward and professional. If you already have a LinkedIn profile then proceed to the next step.

2. Profile optimization

   It is equally advisable that you optimize your LinkedIn profile in order to create effective brand awareness. This can be done by adding photos, brand logos and other content that would boost the presence of your profile as well as make it look more viable.

   In addition, you need to provide necessary information in a short, business-like manner. This is another B2B marketing strategy that would attract other organizations to do business with you.

3. Know your LinkedIn audience

   Another thing to note is that you need to know your LinkedIn audience properly. Using the tool provided by LinkedIn, that is the Website Demographics, you would be able to identify the activities of your audience.

   In addition to this, interaction with your audience is very vital. Employing LinkedIn B2B Marketing entails you being active and responsive to messages and comments in the comments section. Hence, other potential business buyers would be aware of your social media activeness and would be interested in your products or services.

4. Targeted connections

   Another way you can effectively use LinkedIn for B2B marketing is by making targeted connections through your LinkedIn profile. Networking with other businesses who are actually potential buyers will get your company good leads. Making connections is one of the indisputable ways you can use social media to your organization’s advantage.

5. Content publishing

   Also, LinkedIn B2B marketing requires that you create and publish the kind of content that is required to solve specific problems that your readers (other organizations) might have. It is not necessary that you give verbose information about your companies’ basic details. All that is required is stating in a compelling pitch, what your company specializes in.

6. Active company page

   Furthermore, you will need to maintain a good company page.Your page has to post regular updates and have active conversations with your audience. Your content must be relevant to your audience, and bits of vital information can be posted once in a while.

   Knowing that millions of users and top-level officials make use of LinkedIn, many of them would be people with influence on the purchasing activities of their respective organizations.

7. Set goals

   In your social media marketing campaigns, it is important that you set achievable goals that you can work towards in gaining more attention from other users of the LinkedIn platform, thereby increasing B2B transactions.

8. Join relevant groups

   Also, in working towards an effective LinkedIn B2B Marketing you need to join relevant groups. Several other B2B marketers and influencers exist in different groups, thus interacting in such relevant groups would definitely assist in your B2B marketing strategy

9. Don’t self-promote

   Note also that you don’t have to self-promote. All you have to do is provide relevant information and make vital connections via your profile. Rather, you can simply indicate your company’s website address and direct your audience there for all further information about the company.

10. Create valuable videos

    One other trending tactic in 2019 that has proven to be effective for LinkedIn B2B marketing is investing in creating valuable videos for your audience. There is an increased preference for brands with videos in their posts. In fact, digital marketing entails the use of digital media such as videos to interact with one’s audience.

Through your presence on LinkedIn, you can also gain an edge by covertly monitoring other businesses that are your competitors and how they interact with their audience, as well as the posts and activities on their pages.

Also, you can get referrals and leads by successful B2B transactions that you have previously carried out. This entails maintaining and enlarging your network of friends on the site.

Noticeably, LinkedIn is highly vital for B2B marketers and business networking of all sorts. According to LinkedIn, the site has 500 million members, out of which are 61 million senior-level influences and 40 million decision makers using the site. This goes to show that a larger percentage of business leads come from LinkedIn and it is highly vital for B2B marketing

In summary, there is a vast opportunity for business growth via Bottom of the Document LinkedIn B2B Marketing It is a platform that has risen to be the best social media platform where B2B transactions thrive, compared to other social media platforms. Indeed, B2B marketers have found these innovative strategies to be effective in using LinkedIn to the advantage of their business.

By optimizing the profile for your company’s purpose and making it appear more human and real, as well as publishing relevant content for your audience, you are gradually locating businesses that would be potential buyers for your company’s products or services, which is in fact the essence of B2B digital marketing.

For further questions and comments regarding LinkedIn B2B Marketing kindly drop them in the comment section for quick answers.

Anyways, a great start to this New Year would be to know the best digital marketing trends out there.

The world is evolving so fast and trends change every day hence, we have to be as current as possible. The first point to consider is knowing what exactly digital marketing is.

Digital marketing is basically any form of marketing or advertising you do electronically, online. It deals with advertising, selling and connecting to your potential customers over the internet. Digital marketing aids you to connect with thousands of people around the world and that is pretty amazing.

These days, most brands and companies get through to their users through a plethora of platforms online like social media, blog posts, videos and many other ways.

Below are the Top 10 digital marketing trends that are guaranteed to make your digital marketing journey a success.

1. ARTIFICIAL INTELLIGENCE

   As the world is revolving, A.I and digital marketing are beginning to go hand in hand. A.I is basically the ability for machines and system to think and act for themselves with little or no human aid. A.I is fast taking over the world and is now applied in a lot of fields, including digital marketing.
   A.I improves digital marketing in the sense that it can help sellers understand their potential clients’ needs better, it helps in improving the clients’ experience and just makes their experience as real and comfortable as possible.

2. CHATBOTS

   Chatbots are a new development that is fast rising in the digital marketing field. They are automated technologies that can directly have a conversation with a customer. They really aid in this field because they give the users private and personalized experiences that feel real. Some messenger bots can be programmed to automatically send some messages for brand promotions.

3. VIDEO MARKETING

   Videos are fast becoming one of the smartest means of communication. Videos give some sort of proof and lends originality to brands. Short videos are also very attention grabbing and a catchy video is certified to get a large number of views. Videos also give a clearer understanding of the brands, at least it throws more light than written texts and images.
   Also, making a video for your brand isn’t so expensive or difficult, it doesn’t have to be overdone.

4. NATIVE ADVERTISING

   This is also a major trend in digital marketing and if done right, will really aid digital marketing in 2019. This is when a brand is advertised in a written format online. They are put on platforms as ads that are not made to look like ads. Hence, an interested buyer can click on the ad for further information. It is very effective as someone somewhere might need that product. It is designed in such a way that it blends with the actual content of the site and can be mistaken for the main content.

5. AUGMENTED REALITY

   This deals with the use of a special type of technology to digitally overlay data in form of text, video or image onto real objects. In order for this to be achieved, a smartphone, laptop or an iPad must be used. AR is very good in digital marketing because it offers users the choice to transform a real object; it kind of enhances the real world as the customer would see it as it allows that person add to the real world.
   AR enhances customer engagement and it creates good brand awareness.

6. VOICE SEARCH

   This trend has been steadily rising in digital marketing and it won’t stop. Voice search is one of the most important trends in digital marketing.
   It is a favorite among clients that have apps that enable voice bots like Siri, Alexa and Cortana. It is very quick and less time consuming and it helps users state what they want directly without having to go through a long screening process.
   Voice searches help make information exchange process interactive.

7. INSTAGRAM TV(IGTV)

   IGTV is one platform almost everyone has heard of. It is one of the fastest means to pass information across, especially to youths. Most people these days are on Instagram as it is very accessible and mostly used on mobile devices. The time allocated to videos on his platform is kind of lengthy so, it’s a good place to pass your message across. IGTV works best for businesses that aren’t extra formal.

8. PERSONALIZED RECOMMENDATIONS

   This is a good trend because it eases the stress to flip through pages searching for products. This is done in the sense that the machines actually learn users’ search habits. Bots like Alexa and Siri are storing all the information we pass through to them, they are studying our patterns and this helps them collate a list of the things we like and vibe with the most. It makes the user experience easier, aids in targeting some specific consumers and helps in with useful recommendations.

9. WHATSAPP FOR BUSINESS

   Whatsapp is a very popular social app that is extremely user-friendly and easy to use. Whatsapp is very useful for digital marketing because it provides an easily accessible private platform for customers to communicate with marketers. Documents, videos, images and texts can be sent on this platform and it really helps in product follow-ups.
   Whatsapp is a very fast means of communicating and it can be used to promote brands and increase client base with the creation of group chats that can take over 100 participants.

10. GOOD CONTENTS

    An all-time digital marketing trend that can never be changed is the posting of good contents. There is nothing catchier to customers like good and concise contents, whether the contents are in form of videos, texts, audios or images.
    Good and catchy content would make a reader want to read more and remember that every reader is a potential client.
    Good, original contents never go wrong.

Hopefully, this article has been of help to anyone hoping to increase their productivity in the ever-growing world of digital marketing.